Did you know that 80%+ of social videos are watched with the sound off
By including subtitles on your videos, you can expand your reach, views, and clicks
Creating subtitles is time-consuming, painful, and expensive
Harness the best artificial intelligence and natural language processing to automatically create subtitles
You’ve already created an awesome video, why not make sure it gets as many views as possible?
Vidomo automatically converts your video to text in minutes
Easily customize subtitle fonts, colors, and location + more
Vidomo automatically resizes your file for any social platform
Have you ever been scrolling through your social feeds and watched video with the sound off? You are not alone.
Whether you are on the bus, at the office, at the dinner table, or while waiting in line, there are times when you’ll want to browse media without sound. There is a growing trend towards muted feeds and because of this videos with subtitles are more engaging, memorable, and accessible.
There is a HUGE difference between doing a social video, and doing a video REALLY well. One of the biggest impacts you can make to your video is to add subtitles or captions.
People from every generation, and especially millenials, are consuming video differently. It’s become more and more common for someone to completely skip a video that doesn’t have sound.
Imagine someone scrolling through their Facebook feed and they see a video. That video will start to play, but they can’t hear the sound because the sound is off. Because they can’t understand what the video is about, they’re far more likely to scroll past that video (and miss all your great content). If, however, that same video contained captions or subtitles that conveyed the dialogue or narration, they would be much more likely to stick around.
The same is true for videos playing in places where there is a lot of ambient noise. If people can’t hear your video, the captions provide the content, no matter how noisy the room.
74 percent of ad recall is achieved in 10 seconds of Facebook video campaigns. And Facebook’s internal tests show that captioned video ads increase video view time by an average of 12 percent. Anything you can do to capture a viewer’s attention even if it is for a few seconds can improve your video marketing metrics.
Captions are one of the best ways to increase ad recall as they not only increase engagement, the words are imprinted in the viewer’s mind.
Social platforms like Twitter, LinkedIn, and Instagram, for example, make it hard to add and edit subtitles and captions. While it is technically possible, it is cumbersome and time-consuming. Luckily, there’s free, simple software for “burning” subtitles directly into a video: Try Vidomo today!
Limited time: beta program
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