The future of the Internet is video

Video will continue to dominate the Internet. It’s predicted that video will account for at least 70 percent of all mobile traffic by 2021. And adding video to your social feeds will make it 10x more likely your visitors will engage with you and share your posts.

Let your message be heard, without sound

Have you ever been scrolling through your social feeds and watched video with the sound off? You are not alone.

Whether you are on the bus, at the office, at the dinner table, or while waiting in line, there are times when you’ll want to browse media without sound. There is a growing trend towards muted feeds and because of this videos with subtitles are more engaging, memorable, and accessible.

Doing social videos right

There is a HUGE difference between doing a social video, and doing a video REALLY well. One of the biggest impacts you can make to your video is to add subtitles or captions.

People are consuming video differently

People from every generation, and especially millenials, are consuming video differently. It’s become more and more common for someone to completely skip a video that doesn’t have sound.

Imagine someone scrolling through their Facebook feed and they see a video. That video will start to play, but they can’t hear the sound because the sound is off. Because they can’t understand what the video is about, they’re far more likely to scroll past that video (and miss all your great content). If, however, that same video contained captions or subtitles that conveyed the dialogue or narration, they would be much more likely to stick around.

The same is true for videos playing in places where there is a lot of ambient noise. If people can’t hear your video, the captions provide the content, no matter how noisy the room.

improve video engagement

74 percent of ad recall is achieved in 10 seconds of Facebook video campaigns. And Facebook’s internal tests show that captioned video ads increase video view time by an average of 12 percent. Anything you can do to capture a viewer’s attention even if it is for a few seconds can improve your video marketing metrics.

Captions are one of the best ways to increase ad recall as they not only increase engagement, the words are imprinted in the viewer’s mind.

It's difficult to add & edit captions

Social platforms like Twitter, LinkedIn, and Instagram, for example, make it hard to add and edit subtitles and captions. While it is technically possible, it is cumbersome and time-consuming. Luckily, there’s free, simple software for “burning” subtitles directly into a video: Try Vidomo today!